Hi, I’m Marcelo Fabri.
B2B Marketing Leader driving revenue through brand, demand and creativity.
Brazilian-Italian, based in Milan, Italy. Fluent in English, Italian and Portuguese.
I have spent the past 15 years gaining global marketing experience across 5 different countries. Since 2017 I’ve been managing marketing programs and campaigns at Nokia .
Expertise
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Marketing & Campaign Strategy
Driving revenue-aligned B2B marketing strategies, integrating positioning and go-to-market to accelerate growth.
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Program Management
Multi-channel program management, integrating content, events, digital performance and sales enablement.
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Ad Tech & Paid Media
Paid media and ad tech strategy with a focus on performance, attribution and governance, aligned to revenue goals.
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![Schermata di un computer portatile che mostra fotografie di quattro persone in piedi davanti a un muro di legno, alcune in piedi e altre che parlano tra loro.]()
Creative Direction & Storytelling
Creative strategy from concept to execution, aligning brand storytelling and business impact.
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![Persone in riunione che discute, con un laptop aperto, smartphone e quaderno sul tavolo]()
Executive Presentations
Building structured presentations to elevate executive visibility and industry authority.
See my work in action
Nokia Lightspan MF-8 product video. Made with high-end industrial design.
Speed matters. Video made in collaboration with Nokia’s customer NBN Australia.
Scripted, directed and hosted Network X 2025 event recap.
Some highlights over the years
Video production for Nokia at Network X in collaboration with Middle Table. Paris, 2025.
Nokia Journey days - mentoring young Italian students about Marketing & Sales. Milan, 2025.
Network Infrastructure Demo at Mobile World Congress in collaboration with Valve agency. Barcelona, 2025.
Creative photoshoot at Central St. Martins. London, 2024.
At LinkedIn headquarters for a Marketing Leaders Summit. Stockholm, 2023.
At YouTube London headquarters conducting a workshop with Camilla Krum. London, 2022.
OUT Leaders Program, presentation for members of Nokia's Global Leadership Team and Board President. Finland, 2022.
Video production for Nokia, in collaboration with Brendan Ziolo. London, 2019.
Video production for Nokia, in collaboration with Ogilvy. London, 2019.
Event and industry participation
Network X event organization and video production. Paris, 2025.
Video production and executive presentations for Nokia's Fixed Networks Analyst Event. Forth-Worth, Texas, 2025.
FTTH Conference event management. Amsterdam, 2025
Front desk at Mobile World Congress. Barcelona, 2025.
Network X event organization and video production. Paris, 2024.
Video production and executive presentations for Nokia's Fixed Networks Analyst Event. Savannah, Georgia, 2024.
Front desk at FTTH Conference. Berlin, 2024.
Front desk at Mobile World Congress. Barcelona, 2024.
At Network X, event organization and tour guiding customers. Paris, 2023.
At Network X, responsible for tour guiding customers. Amsterdam, 2022.
At Nokia Software Sales Kick-off Conference, event management. Las Vegas, 2019.
Education
Account-based Marketing
Advanced Measurement
Campaign Planning
Content Strategy
Demand Delivery
Demand Programs
Demand Management
Events for the Digital Age
Lead Scoring
Lead Nurturing
Marketing Automation
Personas & Buyer Insights
Portfolio Messaging
2018 - 2019
Brand Marketing
Growth Marketing Cohort
Marketing Strategy Cohort
Marketing Leadership
Product Marketing
2022 - 2023
Central Saint Martins (London)
Studio Photography Short Course
2024
Nuova Accademia di Belle Arti (Milan)
Fashion Styling Short Course
2024